Feb 06, 2023  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 407 - Marketing Research


Prerequisites, MGSC 209 , or MATH 203 , and MKTG 304 , or MKTG 305 . Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. (Offered every year.) 3 credits