Nov 26, 2022  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 305 - Fundamentals of Marketing for Non-Majors

Prerequisite, non-ASBE majors. An introductory course in marketing for non-business majors. The primary objectives of this course are to develop an understanding of the marketing philosophy, the marketing processes and institutions, and to develop management-oriented decision-making skills. (Offered every semester.) 3 credits