Public Relations, Advertising and Entertainment Marketing, B.A. Suggested 4-year Plan

Print Degree Planner (opens a new window) |

first year

fall semester
FTV 140 - Introduction to Film and Media Aesthetics, Lecture and Laboratory 3 credits
PRA 219 - Principles of Entertainment Marketing 3 credits *
AND/OR
PRA 230 - Principles of Advertising 3 credits *
AND/OR
PRA 231 - Principles of Public Relations 3 credits *
spring semester
FTV 130 - Introduction to Visual Storytelling 3 credits
PRA 219 - Principles of Entertainment Marketing 3 credits *
AND/OR
PRA 230 - Principles of Advertising 3 credits *
AND/OR
PRA 231 - Principles of Public Relations 3 credits *

second year

fall semester
PRA 245 - Research and Strategic Planning for Advertising and Public Relations 3 credits
spring semester
MKTG 305 - Fundamentals of Marketing for Non-Majors 3 credits
PRA 371 - Writing for Public Relations 3 credits
OR
PRA 373 - Copy Writing 3 credits

third year

fall semester
PRA 305 - Design Strategy 3 credits
PRA 343 - Media Relations 3 credits
OR
PRA 344 - Media Planning and Buying 3 credits
PRA 420 - Producing Commercials 3 credits
spring semester
PRA 370 - Digital Marketing 3 credits
PRA 461 - Case Studies in Advertising 3 credits
OR
PRA 469 - Case Studies in Motion Picture Advertising 3 credits
OR
PRA 470 - Public Relations Case Studies 3 credits

fourth year

fall semester
PRA 419 - Entertainment Marketing Campaigns 3 credits **
OR
PRA 498 - Public Relations Campaigns 3 credits **
spring semester
PRA 419 - Entertainment Marketing Campaigns 3 credits **
OR
PRA 497 - Advertising Campaigns 3 credits **

suggested electives

as available

In addition to the plan above: two electives (6 credits, 3 credits must be upper division) are required and may be taken in any semester. Electives may be chosen from all PRA courses available. Suggested electives are provided below.

PRA 271 - Storytelling for Business 3 credits
PRA 272 - Student Public Relations Firm 1-3 credits
PRA 273 - Student Advertising Agency I 3 credits
PRA 274 - Student Advertising Agency II 3 credits
PRA 316 - Events Planning 3 credits
PRA 345 - Social Media Marketing 3 credits
PRA 351 - Business Presentations 3 credits
PRA 354 - Sports Public Relations 3 credits
PRA 471 - Advanced Public Relations Writing 3 credits
PRA 472 - Student Public Relations Firm 1-3 credits
PRA 473 - Student Advertising Agency I 3 credits
PRA 474 - Student Advertising Agency II 3 credits
*PRA 219 , PRA 230 , PRA 231 should all be taken in the first year.

**Only one of these courses is required.