PRA 219 - Principles of Entertainment Marketing

Prerequisite, public relations and advertising or public relations, advertising and entertainment marketing major or advertising minor. Some sections may be open to non-majors. An introductory overview of the entertainment marketplace, focusing on the capabilities of the major studios. The course studies the application of film marketing advertising principles including creative advertising, publicity, distribution, research, digital marketing, and media initiatives-and how they interact in the management of entertainment campaigns. Letter grade. (Offered every semester.) 3 credits