Apr 18, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 419 - Entertainment Marketing Campaigns

Prerequisites, MKTG 304  or MKTG 305  and PRA 231 , PRA 305  and public relations and advertising or public relations, advertising and entertainment marketing major and graduating seniors only. This is the capstone course for students studying entertainment marketing. Thesis-level project pairs entertainment marketing seniors with Dodge student filmmakers in the development of a comprehensive marketing plan for a student film. The digital plan will include strategic marketing objectives, production of a video trailer, poster design, PR initiatives, film festival strategies, social media promotion, content distribution, research, and production fund-raising options. Some video editing and digital design experience is recommended. Letter grade. (Offered every semester.) 3 credits