Dec 04, 2022  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog

PRA 230 - Principles of Advertising


Prerequisite, public relations and advertising or public relations, advertising and entertainment marketing major or advertising minor. Some sections may be open to non-majors. A study of the foundation elements of advertising-media, creative, research-and how they interact with basic marketing and communication principles in the development and management of advertising campaigns. Letter grade. (Offered every semester.) 3 credits