PRA 474 - Student Advertising Agency II

Prerequisites, PRA 273 or PRA 473 and consent of instructor. PRA 230 or PRA 231 recommended. This class provides an in depth look at the culture and operations of an advertising agency. Building on the strategy and research completed in PRA 273/ PRA 473 Student Advertising Agency I, students delve into the creative development and element aspects of a full scope advertising campaign for a real client, typically as part of the National Student Advertising Competition sponsored by the American Advertising Federation. Letter grade. May be repeated for credit. (Offered fall semester.) 3 credits