Mar 28, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 305 - Design Strategy


Prerequisite, public relations and advertising major, or advertising minor. Some sections may be open to non-majors. An introduction to design strategy–how the principles of visual design can be employed strategically to support branding, marketing and public relations messaging, using the latest Adobe InDesign software to design a variety of materials for print and the Internet. Fee: $75. (Offered every semester.) 3 credits