GD 302 - Branding and Advertising Design

Prerequisites, GD 200, GD 201, GD 300, junior standing and graphic design major or art or art history or graphic design minor or consent of instructor. This course will challenge students to think critically, socially, politically and historically in the areas of branding and advertising design. Students will gain experience in branding and campaign strategies; traditional and green marketing techniques; propaganda and metaphorical strategies; writing skills for headlines, conceptual copy and comprehensive design briefs; introduction in narrative, storyboarding and sequence; and guerrilla advertising tactics. Letter grade. Fee: $75. (Offered fall semester.) 3 credits