SCC 415 - Communication and Organizational Change

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C. This course is designed to orient students to the theoretical frameworks and empirical research on the role of communication in corporate change. Course focuses on internal and external changes, including technology adoption and innovation, leadership change, downsizing, and volatile markets and economies. Students will learn the theories, skills, and strategies associated with designing messages which promote acceptance of change, and how to use interpersonal communication during change to reduce employee uncertainty. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits