PRA 274 - Student Advertising Agency II

Prerequisites, PRA 273 or PRA 473, and consent of instructor. PRA 230 or PRA 231 recommended. This class provides an in-depth look at the culture and operations of an advertising agency. Building on the strategy and research completed in PRA 273/ PRA 473 Student Advertising Agency I, students delve into the creative development and element aspects of a full-scope advertising campaign for a real client, typically as part of the National Student Advertising Competition sponsored by the American Advertising Federation. Letter grade. This course may be repeated for credit. (Offered spring semester.) 3 credits