PRA 473 - Student Advertising Agency I

Prerequisite, PRAEM major, or ad minor, consent of the instructor, PRA 230 or PRA 231. This class introduces the culture and operation of an advertising agency. Students begin this fall semester course, with the foundational process of a campaign’s development. Utilizing strategy and research techniques for a real client, typically as part of the National Student Advertising Competition sponsored by the American Advertising Federation, a platform is created which sets the stage for creative development. Letter grade. This course may be repeated for credit. Fee: $75. (Offered fall semester.) 3 credits