PRA 419 - Entertainment Marketing Campaigns

Prerequisites, PRAEM major PRA 230, PRA 231, PRA 305, MKTG 305; or creative producing major, or consent of instructor. The capstone class in the entertainment marketing emphasis, the class pairs PRAEM students with Dodge College Thesis filmmakers to create a professional-grade marketing plan that includes strategy, creative advertising (poster and trailer production) publicity, film festival targets and campaigns, research, digital marketing, social media students, media buying, crowd funding, promotional students and consumer product design. InDesign, PhotoShop and Premiere Pro editing experiences are highly suggested. Letter grade. (Offered every semester.) 3 credits