PRA 370 - Digital Marketing

Prerequisites, PRAEM major or public relations minor or ad minor, PRA 230 or PRA 231. An overview of the ways in which online communications tools have transformed the practice of public relations and advertising from using primarily mass media channels to a focus on a market sample of one. Hands on use of social media tools. Study and practice of interactive strategies in managing relationships with key target audiences in support of organizational goals and objectives. Letter grade. (Offered every semester.) 3 credits