PRA 497 - Advertising Campaigns

Prerequisites, MKTG 304 or MKTG 305 and PRA 230 public relations and advertising or public relations, advertising and entertainment marketing major. This is the capstone course for students studying advertising. Study and practice in planning, implementing, and evaluating effective advertising campaigns. An examination of advertising strategy as it fits into the overall marketing plan, development and testing of creative concepts, and the design of advertising campaigns using multiple media channels. Letter grade. (Offered spring semester.) 3 credits