Apr 19, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 461 - Case Studies in Advertising


Prerequisites, MKTG 304  or MKTG 305  and PRA 230  and public relations and advertising or public relations, advertising and entertainment marketing major or advertising minor. An intensive study of the applications of advertising theory and principles to specific advertising cases in business and non-profit organizations. Research, discussion, and written situation analysis to determine if case studies were successful. Particular attention given to target market analysis, message strategies, and media objectives. Letter grade. (Offered every semester.) 3 credits