PRA 420 - Producing Commercials

Prerequisites, FTV 130A or FTV 130E and animation and visual effects or film production or public relations and advertising or public relations, advertising and entertainment marketing or television writing and production major or advertising minor. Advertising theory, audience research, and strategic message development come together in producing commercials. The course explores the effective use of visual storytelling in the production of television commercials. Editing experience suggested. Letter grade. Fee: $300. (Offered every semester.) 3 credits