FTV 130E - Introduction to Visual Storytelling for Public Relations and Advertising

Prerequisite, public relations and advertising or public relations, advertising and entertainment marketing major or advertising minor. An introduction to moving image production for the purposes of advertising/publicity applications. Students will write, shoot and edit a series of exploratory exercises with the goal of crafting engaging marketing messages through basic cinematography, lighting, editing, and sound. Letter grade. Fee: $300. (Offered spring semester.) 3 credits