PRA 373 - Copy Writing

Prerequisites, PRA 230, public relations and advertising or public relations, advertising and entertainment marketing major. A comprehensive introduction to the art and craft of copy writing, with emphases given to creative strategy, advertising’s ethical dimension, and various formats for print and electronic media. Copy writing assignments offer students hands-on experience, building skills to prepare them for the creative challenges of the advertising or related marketing communications industries in the information age. Letter grade. (Offered spring semester.) 3 credits