Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 370 - Digital Marketing


Prerequisites, PRA 230  or PRA 231  and creative producing or public relations and advertising or public relations, advertising and entertainment marketing major. An overview of the ways in which online communications tools have transformed the practice of public relations and advertising from using primarily mass media channels to a focus on a market sample of one. Hands on use of social media tools. Study and practice of interactive strategies in managing relationships with key target audiences in support of organizational goals and objectives. Letter grade. Fee: $75. (Offered every semester.) 3 credits