BUS 633 - International Marketing

Prerequisite, BUS 605, or EMBA 605. Study of international marketing opportunities and constraints, including cultural differences, political and legal issues, and economic concerns. This course will serve as an introduction to the complex issues that are critical to the success of an international business. Special attention will be focused on examining and evaluating global marketing opportunities and developing marketing strategies to capitalize on these opportunities. (Offered as needed.) 3 credits