Nov 28, 2020  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

BUS 605P - Marketing Management


Prerequisite, Prague MBA program. In the highly competitive global environment, market-oriented thinking and sound marketing management can make the difference between success and failure. Students examine such topics as customer satisfaction and retention, marketing research, market segmentation, promotion, product and pricing decisions. (Offered every year.) 4 credits