Nov 28, 2020  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

BUS 638 - Digital and Social Media Marketing


Prerequisites, BUS 601 , BUS 602 BUS 605 , or EMBA 601 , EMBA 602 , EMBA 605 . BUS 605 , or EMBA 605  may be taken concurrently with the consent of the Associate Director of Graduate Programs. This course provides a contemporary view of how the Internet and social media technologies revolutionize marketing planning and execution. Study units include digital marketing strategy and business models, online buying behavior, electronic commerce, online traffic generation, and social media marketing. (Offered as needed.) 3 credits