2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
The George L. Argyros School of Business and Economics
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Thomas Turk, Ph.D., Dean
Candace Ybarra, Ph.D., Associate Dean for Academic Programs
Abel Winn, Ph.D., Associate Dean for Research and Administration
Professors: Camera, Doti, Giannantonio, Gillespie, Iannaccone, Kaplan, Kathuria, Kovenock, Kraft, Moses, Pfeiffer, Porter, Rassenti, Rubin, Sfeir, Smith, Turk, Warachka, Weidenmier, Wihlborg, Wilcox, Wilson;
Associate Professors: Bali, Broughton, Burnham, Dehning, DeSantis, Hanson, Kimbrough, Murray, Nyer, Selove, Shields, Shukla, Winn, Ybarra;
Clinical Associate Professors: Adler, Browne, Hampton, Myhr, Poddar, Sinha;
Assistant Professors: Barardehi, Bentley, Chu, Danaher, Fudge, Hersh, Huseman, Kleinhans, Li, Liu Davis, Matranga, Rojo Arjona, Zhao, Zia;
Clinical Assistant Professors: Ataman, Berkovitz, Frenzel, Kim, Lawandy, Leone, Mason, Nistor, Toplansky, Vracheva, Willis;
Instructor: Anderson, Bourgeois, Doosti, Lloyd, Shideler, Wihelm.
The George L. Argyros School of Business and Economics is dedicated to preparing its graduates for roles as innovators, leaders and value creators in the twenty-first century. The Argyros School seeks to accomplish this through academic programs blending the best of business theory with exposure to the best of business practice. As globalization and technological advancement lead to increasing complexity in business affairs, the Argyros School strives to meet the educational needs of the next generation of business leaders.
In addition to offering rigorous degree programs, the Argyros School operates centers that address the driving forces of the market: economic research, entrepreneurship, globalization and finance. In our centers, faculty from various functional disciplines work together to address interdisciplinary themes in teaching, research and outreach. The centers provide a means to take the George L. Argyros School of Business and Economics to the business world and to the larger community and conversely to bring the outside business world and community to the school. Additional information about our centers is found by clicking the title links below.
Centers
A. Gary Anderson Center for Economic Research
C. Larry Hoag Center for Real Estate and Finance
Ralph W. Leatherby Center for Entrepreneurship and Business Ethics
Walter Schmid Center for International Business
Admission Requirements
Admission to the Argyros School of Business and Economics is determined separately from admission to the University. Currently enrolled Chapman students wishing to change majors to a Bachelor of Science in Business Administration, Bachelor of Science in Accounting, Bachelor of Arts in Economics or add a business or economics minor, must submit an application to the Argyros School of Business and Economics assistant dean for undergraduate programs. The application to change majors to a Bachelor of Science in Business Administration or a Bachelor of Science in Accounting or pursue a Minor in Business Administration will not be approved until the student has completed MATH 109 , ECON 200 , ECON 201 and ACTG 210 with a grade point average of 2.500 or higher. Admission to the Bachelor of Arts in Economics or the Minor in Economics requires completion of ECON 200 , ECON 201 and MATH 109 or MATH 110 with a grade point average of 2.500 or higher. The Minors in Analytics, Entrepreneurship and Humanomics do not require an application.
All students pursuing a major or minor in the Argyros School of Business and Economics must attain at least a 2.500 grade point average in MATH 109 , ECON 200 , ECON 201 and ACTG 210 before enrolling in upper-division courses and maintain at least a 2.000 overall grade point average in the major or minor. Students may elect to repeat any of these courses in an attempt to earn a higher grade. If the course is repeated at Chapman University, only the higher grade will be used to compute the grade point average. However, consistent with University policy, if the course is repeated at another institution, the grade earned at Chapman will continue to be included in the student’s grade point average computation.
Argyros School of Business and Economics Degree Requirements
- All students must receive at least a “C-” grade in each lower-division and upper-division required course and any courses counted towards an emphasis.
- All courses applied to a major or minor must be taken for a letter grade.
- Courses taken for Pass/No Pass credit in other Chapman colleges or schools cannot be applied to an Argyros School major or minor.
- Transfer credits for upper-division Argyros School courses are only accepted from AACSB accredited institutions.
- Transfer courses taken Pass/No Pass will not be accepted for any Argyros School major or minor.
Course enrollment Policies
- All upper-division Argyros School courses other than MKTG 305 and MGMT 365 will be restricted to Argyros School majors/minors only, with the exception of Argyros School courses required for the Bachelor of Arts in Strategic and Corporate Communications, the Bachelor of Science in Computer Information Systems, the Minor in Leadership Studies, the Minor in Game Development Programming and the Bachelor of Arts In Integrated Educational Studies, community emphasis.
- All prerequisites will be strictly enforced.
- Non-Argyros School students will not be allowed to enroll in restricted courses unless they receive assistant dean or associate dean approval.
Departmental Honors
Graduating students will be designated “Argyros Scholars” if they have at least 54 graded Chapman credits and their Argyros School GPA is in the top 10 percent of all Argyros School students graduating in the same commencement.
Minors in Argyros School of Business and Economics
Students can earn a Minor in Analytics, Business Administration, Economics, Entrepreneurship or Humanomics. Students pursuing the Bachelor of Science in Accounting degree or the Bachelor of Science in Business Administration degree are not eligible to earn the Minor in Entrepreneurship.
Bachelor of Arts
Bachelor of Science
Minor
Certificate Program
Accelerated Program
Graduate Program Information
Marketing
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MKTG 404 - Advertising and Promotion Strategy
Prerequisite, MKTG 304 , or MKTG 305 . This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy, and media topics. Some sections may be restricted for majors or minors only. (Offered every year.) 3 credits -
MKTG 405 - Digital Marketing
Prerequisite, MKTG 304 , or MKTG 305 . This course provides a contemporary perspective on how the Internet and social media can be used to develop and maintain effective customer relationships. (Offered every year.) 3 credits -
MKTG 406 - International Marketing
Prerequisites, MGMT 316 , and MKTG 304 , or MKTG 305 . Study of international marketing opportunities and constraints, including cultural differences, political and legal issues, and economic concerns. (Offered every semester.) 3 credits -
MKTG 407 - Marketing Research
Prerequisites, MGSC 209 , or MATH 203 , and MKTG 304 , or MKTG 305 . Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. (Offered every year.) 3 credits -
MKTG 408 - New Product Development
Prerequisite, MKTG 304 , or MKTG 305 . New products and services are essential to increase sales, profits and even company survival rate in many industries. Unfortunately, the failure rate of new product/service introductions is increased because of a lack of understanding of the new product development process itself. This course examines new product/service development form opportunity identification through launch. Best industry practices, development team dynamics, integration of products and services to offer higher value/benefits to users, sales forecasting and a semester-long marketing plan project are all cornerstones of the course. (Offered every year.) 3 credits -
MKTG 409 - Consumer Behavior
Prerequisite, MKTG 304 , or MKTG 305 . Consumer Behavior studies consumers as social beings, within families and organizations, as well as acting as individuals. In addition to purchase decision making, this course examines consumer experiences, and the rituals and patterns often associated with products and services. Consumer behavior borrows tools and theories from all the social sciences, and this multidisciplinary approach is an integral part of this course. (Offered every year.) 3 credits -
MKTG 420 - Marketing Analytics
Prerequisites, MGSC 220 or MGSC 207 and MKTG 304 . The world of marketing has become very data-driven. As such, the primary objective of this course is to develop an understanding on which forms of data and analytics are most appropriate to use in different situations. The perspective of this course is largely managerial, and mostly non-technical. (Offered every semester.) 3 credits -
MKTG 455 - Sales Management
Prerequisites, MGMT 316 , and MKTG 304 , or MKTG 305 . Selling principles, prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Sales forecasting, planning, and management of sales teams. Selection, training, motivation, compensation, and control of sales force. (Offered as needed.) 3 credits -
MKTG 457 - Marketing Strategy
Prerequisite, MKTG 304 . The primary objective of this course is to explore issues in strategic marketing and key factors that influence the formulation of marketing strategy. The course devotes a fair amount of attention to marketing issues confronting multi-product, multi-market, and multinational organizations. The course emphasizes learning-by-doing with the objective that students internalize rather than memorize strategy-related issues, concepts, and approaches. Students are also expected to learn to present persuasive oral and written reports. The course features a semester-long marketing simulation project, several case analyses, and involves substantial amount of work in teams. (Offered every year.) 3 credits -
MKTG 458 - Services Marketing
Prerequisite, MKTG 304 . Marketing principles applied to service companies. Principles and strategies for marketing services and non-manufactured products. Consumer behavior and expectations of service industries, delivery, and pricing issues. (Offered as needed.) 3 credits -
MKTG 496 - Special Topics in Marketing
Prerequisite, MKTG 304 . (Some topics may require additional prerequisites). In-depth study of a specific area; content of course determined by student interest and instructor. May be repeated once for credit. (Offered as needed.) 3 credits -
MKTG 499 - Individual Study
Prerequisite, approval of petition. For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. (Offered every semester.) 1-3 credits
Real Estate
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REAL 370 - Principles of Real Estate
Prerequisite, ECON 200 . This course covers the fundamentals of real estate. Topics include property types, market analysis, real estate management and development, brokerage and appraisal, legal and regulatory issues, and investment analysis. (Offered every semester.) 3 credits -
REAL 371 - Real Estate Practice
Prerequisites, ECON 200 , REAL 370 , or consent of instructor. This is an introductory real estate course at the undergraduate level. It studies the most important real estate documents used in a typical transaction including the agent/broker employment contract, the listing agreement and the purchase and sales agreement including its various addendums. This course along with REAL 370 applies toward the mandatory educational requirement for obtaining the California State Real Estate Salesperson or Broker License. (Offered interterm.) 3 credits -
REAL 417 - Real Estate Finance
Prerequisite, FIN 317 . An examination of debt and equity financing for residential and commercial real estate properties. The course provides a foundation in real property valuation and underwriting and the debt and equity financing alternatives available in the capital markets. Other topics include real estate cash flow analysis, secondary mortgage markets, securitization, and REITs. (Offered fall semester.) 3 credits -
REAL 427 - Real Estate Law
Prerequisite, REAL 370 . An examination of the legal issues involved in real estate acquisition, disposal, investment, and development. Topics include the nature and scope of real property, legal aspects of real estate transactions, land use and regulation, and ethical issues in real estate. (Offered spring semester.) 3 credits -
REAL 436 - Real Estate Development
Prerequisite, REAL 370 . This course is designed to provide an overview of the real estate development process with an emphasis on the economic, environmental, institutional, regulatory, and social contexts. Topics discussed include market analysis, site acquisition, due diligence, zoning, entitlements, approvals, site planning, building design, construction, financing, leasing, and ongoing management and disposition. Value creation and risk identification and management will be important elements of the course. (Offered as needed.) 3 credits -
REAL 496 - Special Topics in Real Estate
Prerequisite, REAL 370 . In-depth study of a specific area, content of course changes every semester. May be repeated once. (Offered as needed.) 3 credits -
REAL 499 - Individual Study
Prerequisite, consent of instructor. For students who wish to pursue a special area of study not included in the curriculum. Maximum of 6 credits. May be repeated for credit. (Offered every semester.) 3-6 credits
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