MKTG 304 - Marketing

Prerequisites, ECON 200, ECON 201, ACTG 210 and MGSC 209, or MATH 203 and MATH 109, or MATH 110. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. (Offered every semester.) 3 credits