Public Relations, Advertising and Entertainment Marketing, B.A.

The B.A. in Public Relations, Advertising and Entertainment Marketing prepares students to perform creative and strategic work in any type of business, in the entertainment industry or in the non-profit arena as well as for public relations, advertising, marketing or social media agencies. In a media environment dominated by storytelling and engagement, students learn to use the visual tools of film and television as well as print, social media and the internet to create conversations and pursue organizational objectives. Following coursework introducing students to the fields, students may choose their elective courses to pursue a focus in either public relations, advertising or entertainment marketing.

Students pursuing a major in public relations, advertising and entertainment marketing may only use up to 3 credits of internship coursework to satisfy elective requirements within their major.

Program Learning Outcomes and Educational Effectiveness Evaluation Plans for B.A. in Public Relations, Advertising and Entertainment Marketing.

Students pursuing the B.A. in Public Relations, Advertising and Entertainment Marketing are required to:

• Earn an overall GPA of 2.000 for all required major courses.
• Complete all courses in the major for a letter grade, except for independent internships.
• Pass courses in the major with a “C-” or higher.
• Complete a minimum of 21 credits from upper division courses in the major.
• Complete the senior project requirement, PRA 419  or PRA 497  or PRA 498 .