PRA 419 - Entertainment Marketing Campaigns

Prerequisites, MKTG 304 or MKTG 305 and PRA 231, PRA 305 and public relations, advertising and entertainment marketing major and graduating seniors only. This is the capstone course for students studying entertainment marketing. Thesis-level project pairs entertainment marketing seniors with Dodge student filmmakers in the development of a comprehensive marketing plan for a student film. The digital plan will include strategic marketing objectives, production of a video trailer, poster design, PR initiatives, film festival strategies, social media promotion, content distribution, research, and production fund-raising options. Some video editing and digital design experience is recommended. Letter grade. (Offered every semester.) 3 credits