The B.A. in Strategic and Corporate Communication emphasizes an evidence-driven approach to advance an organization's mission, services and vision through persuasive messaging. This approach involves a rigorous application of communication theory and practice. The goal is to train students to gather evidence relevant to organizational or corporate goals, design and communicate effective messages and analyze the data associated with the outcomes. Students will learn to deploy theory-driven strategic messages in organizational and corporate settings, including for-profit, non-profit and government organizations. The competencies obtained apply to a broad variety of industries and settings. Students are strongly encouraged to consult with an advisor to construct a sequence of study.
Program Learning Outcomes and Educational Effectiveness Evaluation Plans for B.A. in Strategic and Corporate Communication.
- Substitutions for required courses are not permitted without approval of the Associate Dean in the School of Communication.
- To enroll in 300 level courses, the prerequisites are SCC 100 with a minimum grade of B- and COM 295 , or SCC 295 with a minimum grade of C, or as a corequisite.
- To enroll in 400 level courses, for COM and SCC, students require a minimum of grades in: SCC 100 (B-) and SCC 295 (C) or COM 295 (C). Other prerequisites as noted in the course descriptions.
Students pursuing the B.A. in Strategic and Corporate Communication are required to:
- Maintain at least a 2.500 grade point average in the major.
- Earn a grade of "C" or higher in major courses.
- Complete all courses in the major for a letter grade.
- Complete 21 credits from upper-division courses in the major.
- Complete the capstone requirement SCC 498 .