Apr 03, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

SCC 295 - Research Methods for Strategic and Corporate Communication


Prerequisites, SCC 100 , or COM 100  with a grade of B-, or higher and communication studies, or strategic and corporate communication or global communication and world languages major and sophomore standing. Introduction to Research Methods focuses on the process of how researchers study the creation, exchange, and interpretation of messages. Students will gain experience understanding and evaluating existing research as well as designing their own research projects. The course will cover a range of quantitative and qualitative approaches to studying human communication, including survey, experimental, observation, interview, and content analysis designs. Students may only receive credit for either COM 295 , or SCC 295. (Offered every semester.) 3 credits