COM 340 - The Public Presidency

An examination of the public aspects of the American presidency, including White House communication strategies, the presidential/press relationship, the state of the news industry, and the role of public opinion on presidential leadership and governance. Topics include the evolution of the rhetorical presidency from the early 20^th century to the present, the effect of changing technology in how presidents communicate, and presidential campaign communication strategies. Letter grade. (Offered as needed.) 3 credits