PRA 469 - Case Studies in Film Advertising

Prerequisites, PRAEM major, or advertising minor, or consent of the instructor. This course uses a case-study methodology that explores the creation of motion picture advertising campaigns. From creating a marketing strategy to the production of teasers, trailers, TV spots, posters, digital ads and other creative content, the class screens seminal feature films and analyzes the advertising campaigns that resulted in their opening weekend success or failure. Letter grade. $75 (Offered every semester.) 3 credits