PRA 470 - Case Studies in Public Relations

Prerequisites, PRAEM major or public relations minor, PRA 231, or consent of the instructor. An intensive study of the application of public relations theory and principles to the problems of business, non-profit, and special interest organizations. In this course, students will learn to evaluate cases related to crisis public relations, community relations, international public relations and other disciplines. Letter grade. (Offered every semester.) 3 credits