PRA 343 - Media Relations

Prerequisites, PRAEM major or public relations minor, PRA 231 and PRA 371 (may be taken concurrently). Working effectively with the news media is a cornerstone of public relations. This class will enable students to critically examine how to develop newsworthy story ideas and media tools appropriate for print, broadcast, and social media. Key elements include practice pitch or media contact sessions. Students will also learn how to manage media scrutiny in a crisis. Some sections may be restricted to public relations and advertising majors only. Letter grade. (Offered every semester.) 3 credits