PRA 316 - Events Planning

Prerequisites, PRAEM major or public relations minor. An in-depth study of event planning processes and techniques and how events fit into the overall strategies and integrated marketing plans for organizations. Emphasis is on creating, organizing, identifying sponsors, marketing and implementing small- and large-scale community, corporate, film & music festivals, non-profit events and personal memorable events. Event planners will work on planning, preparing and producing two events during the semester. Outside of class work (scouting locations or vendors, online or phone interviews, attending events) is required for relationship building. Letter grade. (Offered spring semester.) 3 credits