Dec 05, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

MKTG 455 - Sales Management

Prerequisites, MGMT 316, and MKTG 304, or MKTG 305, with a minimum grade of C- in each prerequisite. Selling principles, prospecting, communication skills, building rapport, presentation skills, negotiation, closing and customer service/follow-up. Sales forecasting, planning, and management of sales teams. Selection, training, motivation, compensation, and control of sales force. Letter grade. (Offered as needed.) 3 credits