ENTR 310 - How to Successfully Start a New Business

Prerequisites for entrepreneurship minor or business entertainment minor, ENTR 300, MKTG 305, with a minimum grade of C- in each prerequisite, entrepreneurship minor or business of entertainment minor. Prerequisites for entrepreneurship emphasis in business administration, FIN 317, MKTG 304, with a minimum grade of C- in each prerequisite, entrepreneurship emphasis. The purpose of this course is to explore the many dimensions of new venture creation and growth and to foster innovation and new business formations in independent and corporate settings. The course addresses both a theoretical perspective on venture initiation and the application of writing a comprehensive business plan. Students will be expected to generate ideas, identify problems, analyze and evaluate alternatives, and formulate workable action plans. Student teams will utilize the tools and analytical approaches discussed in class to their venture, through simulations, labs, lectures and class discussions that are designed to familiarize students with the many dimensions of entrepreneurship and new venture initiation. Letter grade. (Offered every year.) 3 credits