Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKTG 304 - Marketing


Prerequisites, ECON 200 , ECON 201 , ACTG 210 , and MGSC 209  or MATH 203 , and MATH 109  or MATH 110 , with a minimum grade of C- in each prerequisite. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. Letter grade. (Offered every semester.) 3 credits