PRA 469 - Case Studies in Entertainment Marketing

Prerequisites, FTV 130, PRA 219, PRA 231 and MKTG 304 or MKTG 305 and public relations, advertising and entertainment marketing major or advertising or public relations minor. The course explores the field of creative advertising for creative content including television and motion pictures. From creating a marketing strategy to the production of trailers, TV commercials and posters, the course is project-based and uses a case-study methodology that analyzes studio decisions in the creation of promotional advertising materials. Video editing and digital design experience is recommended. Letter grade. (Offered as needed.) 3 credits