MKTG 304 - Marketing

Prerequisites, ECON 200, ECON 201, ACTG 210 and MGSC 209, or MATH 203 and MATH 109, or MATH 110, with a minimum grade of C- in each prerequisite. The marketing of goods and services and the role of marketing in the economy. Topics include: the marketing environment and the marketing management function; market analysis including buyer behavior and market segmentation; marketing mix policies including product, channel, promotion, and pricing; and public policies toward marketing. Letter grade. (Offered every semester.) 3 credits