Feb 19, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 458 - Services Marketing

Prerequisite, MKTG 304  with a minimum grade of C-. Marketing principles applied to service companies. Principles and strategies for marketing services and non-manufactured products. Consumer behavior and expectations of service industries, delivery, and pricing issues. Letter grade. (Offered as needed.) 3 credits