MKTG 407 - Marketing Research

Prerequisites, MGSC 209, or MATH 203, and MKTG 304, or MKTG 305, with a minimum grade of C- in each prerequisite. Application of analytical tools to marketing problems including markets, products, distribution channels, sales efforts, and advertising. Emphasis on planning, investigation, collection, interpretation of data, and presentation of results. Letter grade. (Offered every year.) 3 credits