May 09, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog

MKTG 406 - International Marketing

Prerequisites, MGMT 316, and MKTG 304, or MKTG 305, with a minimum grade of C- in each prerequisite. Study of international marketing opportunities and constraints, including cultural differences, political and legal issues, and economic concerns. Letter grade. (Offered every semester.) 3 credits