MKTG 404 - Advertising and Promotion Strategy

Prerequisite, MKTG 304, or MKTG 305, with a minimum grade of C-. This course examines the role of advertising and sales promotion and other promotional techniques in the total marketing effort including the setting of goals and objectives, message strategy, message tactics, media strategy, and media topics. Some sections may be restricted for majors or minors only. Letter grade. (Offered every year.) 3 credits