FTP 570 - Digital Insights for Producers

Prerequisite, consent of instructor. In this course, students will learn about adapting new public domain titles for today’s audiences using the latest methods in entertainment analytics. As data-driven producers, students will apply these methods to a development slate of the top 25 literary titles entering the public domain next year. Students will utilize their learned analytics skills to adapt these titles for today’s audiences. Within the classroom, students will learn to augment the process of “packaging” projects using data and market analysis, which are now heavily sought skills among the top agencies and management firms trying to keep up with the “streaming wars.” Letter grade with Pass/No Pass option. (Offered as needed.) 3 credits