BUS 605 - Marketing Management

Prerequisites, BUS 601, BUS 602, or enrollment in the full-time MBA program. In the highly competitive global environment, market-oriented thinking and sound marketing management can make the difference between success and failure. Students examine such topics as customer satisfaction and retention, marketing research, market segmentation, promotion, product, and pricing decisions. Instructors may use a variety of techniques including the use of lectures, class discussions, cases, simulations, etc. Some sections of this course will be restricted to students admitted to specific degree programs. (Offered every semester.) 3 credits