PRA 498 - Public Relations Campaigns

Prerequisites, PRA 231, PRA 371 and public relations and advertising or public relations, advertising and entertainment marketing major. This is the capstone course for students studying public relations. Study and practice in planning, implementing, and evaluating effective programs of communication. Emphasis will be on using a wide variety of communication techniques in support of organizational goals and objectives. Letter grade. (Offered fall semester.) 3 credits