Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 498 - Public Relations Campaigns


Prerequisites, PRA 231 , PRA 371  and public relations and advertising or public relations, advertising and entertainment marketing major. This is the capstone course for students studying public relations. Study and practice in planning, implementing, and evaluating effective programs of communication. Emphasis will be on using a wide variety of communication techniques in support of organizational goals and objectives. Letter grade. (Offered fall semester.) 3 credits