PRA 470 - Public Relations Case Studies

Prerequisites, PRA 231, and public relations and advertising or public relations, advertising and entertainment marketing major or public relations minor. An intensive study of the application of public relations theory and principles to the problems of business, non-profit, and special interest organizations. In this course, students will learn to evaluate cases related to crisis public relations, community relations, international public relations and other disciplines. Letter grade. (Offered every semester.) 3 credits