PRA 395 - Entertainment Public Relations

Prerequisites, PRA 231, PRA 371 and public relations and advertising or public relations, advertising and entertainment marketing major. This course will provide an overview of PR tactics used in the entertainment industry. The course will focus on PR initiatives used to publicize television programming, cable/satellite providers, independent feature films, foreign films, Oscar campaigns and other entertainment entities and productions. Letter grade. (Offered as needed.) 3 credits