PRA 343 - Media Relations

Prerequisites, PRA 231, PRA 371, and public relations and advertising or public relations, advertising and entertainment marketing major or public relations minor. Working effectively with the news media is a cornerstone of public relations. This class will enable students to critically examine how to develop newsworthy story ideas and media tools appropriate for print, broadcast, and social media. Key elements include practice “pitch” or media contact sessions. Students will also learn how to manage media scrutiny in a crisis. Some sections may be restricted to public relations and advertising majors only. Letter grade. (Offered every semester.) 3 credits