Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

PRA 271 - Storytelling for Business


Prerequisite, public relations and advertising or public relations, advertising and entertainment marketing major. In our media-saturated society, storytelling is an increasingly important tool to capture attention and inspire audiences. This course explores the principles of successful storytelling as applied to the business objectives of public relations and advertising. Letter grade. (Offered as needed.) 3 credits